Typography
Space Grotesk carries the interface and large display moments; Newsreader brings editorial tension and warmth; IBM Plex Mono marks small technical labels.
Colophon
The website is treated as an editorial object, not just a sales surface.
Last Word works with systems, but the site deliberately keeps a human rhythm: readable words, quiet hierarchy, controlled motion and a visual language that leaves space for judgement.
Colour
Ink black, ivory, warm grey and burnt amber: a narrow palette chosen to feel like a working studio, not another neon AI landing page.
Motion
Animation is treated as a signature, not decoration. It should clarify pace, focus or atmosphere without stealing attention from the words.
Build
The site is built with Astro and a deliberately small front-end surface: fast pages, server-side routing for the FR / EN domain split, and reusable components.